“Each country has its uncharted landscapes lush with greenery, sunsets brilliant with colors and, every once in a while, sun, sand and sea. This is Mexico’s Riviera Nayarit, an undiscovered treasure that has yet to appear on the radar of millions of tourists who choose Cancún, Playa del Carmen or the Riviera Maya,” states La República.
The Colombian publications speak of the whales, the turtles, the golf, the celebrities, the hotel accommodations, the surf, the art and the culture of the Riviera Nayarit.
Thus the Riviera Nayarit has a constant presence in this Andean country, thanks to the promotional efforts together with the public relations representation the destination has in that market.
Another plus: the excellent commercial relations the destination has with retail and wholesale agencies around the country, which are key to the development and growth of the Colombian market and to obtaining ROI within a shorter time period.
Of course, the very real possibility of Avianca and Copa Airlines initiating flights to the Vallarta-Nayarit Airport is just as important; if they become a reality, the increase in visitors from Colombia can grow to become a full 2% of our tourism influx by 2015.